1. Introduction to the LED display screen at the rear window of the bus
The LED advertising display screen at the rear window of the bus is a new type of electronic media advertising independently developed by our company. It has a stylish and generous appearance. It has used the bus as the terminal carrier to form a new type of outdoor media that is networked, intelligent and digital! It is an emerging outdoor media that integrates outdoor, electronic, mobile, wireless network and plane.
2. Features of Bus rear window LED screen:
2.1GPRS network platform:
Wireless platform transmission ensures media user detection and real-time monitoring of system operation; wireless transmission ensures real-time transmission of information elements and convenient updating.
2.2 Graphics and text, rich content:
The LED advertising display screen at the rear window of the bus supports flash, MP4, GIF picture and text formats. While meeting the needs of commercial advertising, it plays forecasts, warnings, headline news and other information closely related to urban life, enhancing the audience's dependence on the media and maintaining the vitality of the media.
2.3 Distinctive functional features:
High frequency of broadcast: Fast information ｕｐｄａｔｅ: Large coverage area: Wide dissemination population: Good synchronization effect: Strong flow performance:
3. Value analysis of Bus Rear Window LED Screen
3.1 Long broadcast time and high broadcast frequency:
As the carrier of LED display media, buses have long operation time and media dissemination time;
According to statistics, the average operation time of buses is 15-18 hours a day, which shows that the dissemination time of bus LED display is very long;
Each advertisement is broadcast at least 8 times in an hour, 15 seconds per day, and no less than 90 times per day without interruption, with high broadcast frequency.
3.2 Wide dissemination area
Buses travel between urban traffic trunk roads, commercial areas, urban living areas, intercity highways, and transactions. Satellite city, according to the compliance management plan of the intelligent department, travels through every corner of the city without missing anything;
Buses are the best media carrier quantified by the number of audiences in the city, ensuring the breadth of dissemination;
3.3 Good visual effect;
Analysis of good visual effect: Road test report shows that high-brightness bus LED display
Display specifications: 15cm*40cm (customizable)
Visual distance is 100m
Visual angle is 120°
Visual distance is 6M-50M
Audience effect analysis: The city is saturated with vehicles, driving slowly, roads are congested, and crowds are concentrated, especially in busy areas and rush hours, and the audience effect is good.
3.4 Dynamic broadcast network
The media uses single buses (points) to travel through various roads (lines) in the city, forming a dynamic broadcast network (surface) covering the entire city.
3.4 Audience positioning
With the improvement of people's quality of life, more and more people are enriching social interactions, leisure, and fulfillment outdoors, and the time is getting longer and longer, and more and more concentrated. People who often go out of their homes and engage in outdoor activities are the main consumer groups in cities. They purchase and execute purchase needs. The audience of the bus rear window LED advertising display is defined as the main consumer group in cities - outdoor people, especially private car drivers, passengers and taxi passengers.